Ep. 98: Why Casey Hill Believes A/B Testing Is Outdated—and DoWhatWorks' Smarter Approach

In this episode, JC Granger interviews Casey Hill, Head of Growth at DoWhatWorks — the platform reinventing how companies optimize their websites by eliminating the guesswork behind A/B testing.

Casey breaks down how DoWhatWorks leverages a constantly growing database of real-world experiments run by top brands across industries, from SaaS to streaming. With over twenty thousand tests tracked and analyzed, the platform gives companies instant access to what actually works — based on proven outcomes, not opinions.

Instead of wasting time and traffic on slow, inconclusive tests, companies use DoWhatWorks to pinpoint which elements drive conversions by page type, industry, and region. Casey shares how this approach helps Fortune-level organizations improve performance, reduce experimentation costs, and move faster — without adding complexity to their workflow.

He also dives into what makes experiments successful, why most A/B tests fail to deliver clear insights, and how DoWhatWorks is helping product and marketing teams make data-backed decisions that deliver real impact.

If you’re in growth, UX, product, or performance marketing — or you're simply tired of testing things that never move the needle — this episode is packed with insight on how to optimize smarter.