The Future of BizTech
Interviews with the most innovative and forward-thinking Tech execs in the world. Listen to hear how they built their companies, when they hit that tipping point from start-up chaos to success and, most importantly, how their technology and innovation will change the future of the industries they service. Welcome to The Future of BizTech Podcast!
The Future of BizTech
Ep. 92: How PlayAbly CEO John Cheng Is Using Gamified Commerce to Engage Every Type of Shopper
In this episode, host JC Granger sits down with John Cheng, founder and CEO of PlayAbly — a gamification platform that’s redefining the online shopping experience through personalized, shoppable games powered by AI.
Born from a team of ex-Unity veterans, PlayAbly blends behavioral science, AI personalization, and interactive design to help e-commerce brands boost engagement, loyalty, and sales — all without relying on discounts. From swipe-to-shop denim quizzes to leaderboard-driven product discovery, PlayAbly transforms static storefronts into playful, memory-making brand destinations.
John shares how he went from Wall Street to the gaming industry — and ultimately launched PlayAbly as a way to rescue beloved brands struggling to compete in a crowded, transactional retail landscape. The conversation explores the psychology behind gamified commerce, the challenge of educating a market on an entirely new approach, and how PlayAbly’s model is helping brands thrive in a world where attention is scarce and loyalty is everything.
If you’re curious about the future of e-commerce, customer engagement, or how gaming mechanics can drive real-world business results — this episode delivers a fresh, founder-led take on the intersection of play and purchase.